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NovaLash

NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei and is the most awarded lash brand on the market. Their patent-pending Platinum Bondยฎ Adhesive uses human-safe adhesive to bond the extension to the natural lash. NovaLashโ€™s adhesive is rubberised, which helps it bend and flex with your natural lash. The adhesive also makes NovaLash extensions immediately lightweight, waterproof, oil-proof, and sweat-proof.

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