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NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei and is the most awarded lash brand on the market. Their patent-pending Platinum Bond® Adhesive uses human-safe adhesive to bond the extension to the natural lash. NovaLash’s adhesive is rubberised, which helps it bend and flex with your natural lash. The adhesive also makes NovaLash extensions immediately lightweight, waterproof, oil-proof, and sweat-proof.

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